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Kenny comes to Hilton from Uber, where she serves as vice president of marketing and led these efforts in the U. From toKenny headed up marketing at Capital One, and before that she worked in marketing roles at Microsoft. Her decision to leave the company was driven by a desire to pursue new opportunities.

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Print Sitecore announces core integration with Salesforce Marketing Cloud Customer engagement platform vendor, Sitecore, has delivered phase one of the Sitecore Connect software for Salesforce Marketing Cloud customers.

By teaming up, Sitecore and Salesforce aim to help customers streamline digital marketing, giving them faster time-to-market as teams access content and images to power smarter, more relevant campaigns.

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Salesforce debuts Google and Marketing Cloud integrations The news comes as Salesforce announced an array of new integrations across its Marketing, Commerce and Service Clouds as well as new capabilities within Google Analytics at its Salesforce Connections conference this week.

These include the ability to pool Marketing Cloud and Google-based insights into one dashboard, as well as push campaign data into Analytics Cmo 14, allowing users to tap into these insights in order to tailor Web content appropriately by seeing how granular content is performing. In Q3, the vendors also plan to allow marketers to directly create audiences in Analyticssuch as abandoned buyers or loyalty members, then activate those via the Marketing Cmo 14 for further tactical activity, such as re-engagement.

Read our in-depth report on the integrations here. Zendesk launches workflow and collaboration tools Zendesk has taken the wrappers off new collaboration and workflow tools designed to help large companies respond to customer needs. The new tools introduced include Side Conversations, designed to enable customer service agents to collaborate with anyone, internal or external, to resolve customer issues.

Uberflip launches new capabilities Uberflip has launched a new suite of functionality to power account-based marketing ABM.

Know when and what your employees are working on

This expansion in the Uberflip platform combines features into a centralised portal aimed at making content easily accessible for the whole company, and new templates for marketers to better realise the promise of ABM with little to no help needed from IT or Web developers.

Other capabilities include a central location to host and organise relevant content accessible, the ability to quickly curate content experiences that engage accounts with assets that are relevant specifically to a company with an Uberflip Marketing Stream, and new Stream Templates.

The vendor said users also gain the ability to drive traffic to marketing streams by allowing sales reps to create a one-to-one content experience. Marketers must end the blind faith in martech and adtech Twitter is opening in-stream video ads to all advertisers.

LinkedIn launches carousel ads Also on the social front, LinkedIn has announced carousel for Sponsored Content, allowing businesses to add texture to stories by featuring multiple visuals that people can horizontally swipe through while on the LinkedIn feed.

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With LinkedIn carousel ads, the ambition is to tell more complete brand story featuring a swipeable series of up to 10 cards, display interactive carousel ads with visuals, adapt to marketing objectives and send traffic to multiple landing pages.

Read more Salesforce debuts Google and Marketing Cloud integrations, lifts cross-cloud capabilities Facebook said businesses that receive a high volume of negative feedback via the tool will be notified and given a chance to improve their customer experience.

Users can access the tool via their Recent Ad Activity tab. Through BigCommerce for WordPress, content-first brands will gain the ability to build and manage commerce experiences directly on the WordPress platform through a single plug-in.

CMO Asia Awards Print Customer service is going through one of the most transformative times in history and being turned on its head as organisations look to drive integrated engagement across the customer lifecycle. A number of strategic product integrations were unveiled across the Marketing, Commerce and Service Cloud offerings, as well as fresh functionality through its partnership with Google Analytics and Google
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14 Aug 14 Feb 15 Aug 15 Feb 16 Aug 16 Feb 17 Aug 17 Feb 18 Figure How optimistic are you about the overall U.S. economy on a scale with 0 being least optimistic and most optimistic? The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before.

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